Sixteen speakers from four continents were selected to present their findings and share their knowledge of using eye tracking at the largest ‘eye tracking for user experience’ conference – and WUP was one of them.
The topic for the presentation was “The power of live viewer on the decision making process”. As one of WUP’s main goals is to turn research into action, consultants at WUP has found that live viewing (of where the user is looking on a page) using eye tracking, accompanied by the attitudes and behaviours of the user from the other side of the glass, helps stakeholders, designers, web managers (anyone who is involved in decision making for the changes) get a collective view of the usability issues. This in turns helps them make decisions during a facilitated discussion on the same day.
The value of using the eye tracker in this way was discussed by the conference participants – about 100 practitioners and academics.