WUP is a user experience research consultancy, established in 2002. We are customer – not technology – led. We deliver more than just reports – our approach ensures research gets turned into action.
We help to achieve our clients’ aims for their sites and make these sites more effective. We combine rigorous user-focused research with a process to generate agreed and actionable results quickly and cost effectively.
We have a staff of 11. These combine vast experience in user research, usability research, accessibility, change management, strategy development, respondent moderation, workshop facilitation, and have a wide range of industry and public sector experience.
We have two brand new, state of the art, spacious, and comfortable studios that can be configured in a variety of ways for usability testing, focus groups, depth interviews, training and meetings.
We are based in Wiltshire and Scotland but work for clients based all over the UK.

We offer: Usability Testing, User Centred Research, Accessibility Audits, Information architecture development, Site strategy development, Training & Mentoring and more.
We have worked with a range of private and public sector clients including: The British Library, Hilton Hotels, Home Office, Scottish Life, Dyson, Small Business Service.