Facilities

We have two brand new, state-of-the-art, spacious, and comfortable studios that can be configured in a variety of ways for usability testing, focus groups, depth interviews, training and meetings.

Take a virtual tour of our studios.

• Facilities overview
• Eye tracking

Facilities overview

• Formal or informal studios for up to 12 respondents
• Viewing rooms seating up to 15
• Usability testing for up to 8 simultaneous testers with picture-in-picture data capture
• Mini studio for depths, single interviews and usability testing
• Training and meeting rooms for 3 to 20 people
• Video and audio recording (DVD, VHS, audio tape and digital audio)
• Broadband and wireless internet
• Playback on large (50in) interactive plasma screens
• Studios individually air-conditioned
• Separate modern comfortable reception areas for clients and respondents

Eye tracking

WUP has the latest in eye tracking equipment, a Tobii T60 (may open in a new window), which is ideal for all forms of eye tracking studies with stimuli that can be presented on a screen e.g. usability of web sites and software and computer games, print advertisement, TV commercials, packaging design, product design and movies etc. Unlike earlier models it is possible to use the ‘think aloud’ research approach because the eye tracker ‘finds’ the tester’s eyes when they look back at the screen. It is possible to watch the eye tracking in real time – so when observing in our studios observers can see and hear respondents and watch what they are watching and see the eye tracking overlaid on the screen as it happens.

WUP studios – you can hire our facilities if you wish to conduct your own research.