Blog

‘Fast’ & ‘Slow’ thinking

July 25, 2016

Have you come across Daniel Kahneman’s ideas about ‘Fast’ (System 1) and ‘Slow’ (System 2) thinking? The idea is that ‘Fast’ thinking, which controls most of what we do, is intuitive, automatic, experience-based, and relatively unconscious, while ‘Slow’ thinking is conscious, considered and hard work! It is argued that many market research methods (e.g. depth […]

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Why I got Brexit wrong

July 20, 2016

I don’t know about you but I found the Brexit vote quite a shock, I did not believe for a moment that the UK would vote to leave. On reflection, one of reasons for this is that I move in circles where most people were remainers. I know few leavers, or people who will admit […]

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How to use Personas

July 20, 2016

We are often asked to produce personas for websites, and will diligently research and craft these, but how can you use these effectively rather than let them gather dust in the bowels of the organisation. Here are our top tips for making sure they get used and add value: They need to be visibly present […]

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Martha Lane Fox and a vision of a united and robust digital economy

July 6, 2016

Martha Lane Fox wrote a thoughtful (as ever) piece in The Sunday Times last weekend in which she talks about spreading “digital skills to unite the nation”. In the wake of the Brexit vote she argues for an inclusion agenda in which the 12.6 million adults in the UK with no digital skills must have […]

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When usability testing goes strategic

June 27, 2016

Recently we have been working with a start-up business developing a new website. They were working on tight timescales and budgets so it was essential that the research delivered added-value: it went well beyond ‘usability testing’ and significantly informed the strategic USP and brand proposition. The client, a provider of business finance, assumed that processing […]

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So you think you know what is ‘normal’

May 26, 2016

I was reading an article in the Sunday papers about middle aged men drinking too much. This was accompanied by pieces by people who drank more than 50 units per week. These were not raving alcoholics but people with good jobs and happy family lives that you might meet in the course of your professional […]

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Should you take content off your website?

May 24, 2016

We have recently completed a number of usability testing projects for clients with large information sites i.e. non-transactional sites. These have included organisations as diverse as a major UK charity, a manufacturer of precision measuring equipment, and an EU institution. A common issue with all these sites (and many large information sites) is a lack […]

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Is doing research in London skewing your results?

May 18, 2016

We estimate over 60% of UK, studio-based, qualitative market research takes place in London (*), most of which will use London-based respondents. Londoners accounts for 13% of the UK population and a key question is how representative is this 13% of the whole UK population? Most qualitative research aims to provide a snapshot of opinion […]

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Hall of shame – 17 steps to get my Vodafone bill

March 30, 2016

Every month I need to go to the Vodafone website to print a copy of my mobile bill in order to submit my expenses. Every month I have to click 17 times to get this bit of paper. Every time it infuriates me. So that is 12 times a year I have a bad user […]

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