Blog

Have your competitors got it wrong?

January 25, 2016

We have just completed an interesting bit of user research for a client looking at a financial service. The client was building a new site and wanted to check out the competition to see what learning they could gain. What was notable was that most of the websites emphasised a particular benefit – speed of […]

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Remote testing – for hard to reach testers

March 18, 2015

We always recruit our own testers. By doing it ourselves we get more appropriate testers and we can weed out the ones who try to make a career out of being a respondent. We think we are quite good at this, and most of the time it is not difficult, but sometimes it can be more challenging, […]

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What’s in a name…

March 17, 2015

You may have noticed we have been a bit schizophrenic about what we call ourselves. We started life more than 13 years ago as ‘Web Usability Partnership’, became ‘WUP’ about 9 years ago and reverted to ‘Web Usability’ last year. The change back to Web Usability was driven by various factors, including that nobody ever knew […]

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Meet the new X2-30

March 17, 2015

The world of IT kit changes at one hell of a rate. The first iPhone was launched in 2007 – do you recall the scepticism that greeted the launch? Why would you need a phone to do anything other than make calls? Less than a decade later, now we know. In the same year we […]

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Remote Viewing

March 17, 2015

“Can I watch the testing remotely?” is a question we keep getting asked. In the past, while possible, this was complicated, unreliable and expensive. However, better connectivity and a new generation of streaming software means it is now simple and quick to set up, and the streaming is effective and reliable. This means that, while […]

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Running online discussion groups is like talking to my teenage sons

January 19, 2015

As a mum to young teenage boys (writes Sarah Clark) you may think I’d say that conversation is severely lacking in our household…except it’s not! Just so long as I’m not expecting them to be face-to-face, I do have regular meaningful conversations with both my sons. And actually I‘d say these long distance communications tend […]

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Who likes a hamburger?

December 23, 2014

Most web developers and digital professionals tend to be, for obvious reasons, quite tech-savvy people. This can present a problem when developing products for the ‘normal’ user (if such a thing exists), as things that are obvious to the expert are often far from obvious to the end user. A good example of this is […]

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The demise of the left hand navigation…

November 12, 2014

Recently, we tested a new, information-provider web site for a well-known brand (the identity of which shall be kept anonymous for reasons that will soon become clear) and were fairly surprised to find the site navigation trailing down the left hand side of the page, rather than sitting horizontally at the top, where we have […]

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Don’t let linkbait get in the way of usability

October 14, 2014

We’ve just done some user testing on the prototype of a new website for a very large brand in the travel sector. The site was full of really useful widgets to help users achieve tasks – but also full of wordy content, outside and inside the widget boxes, none of which the testers looked at […]

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The secret of a successful search

September 4, 2014

It was recently estimated in the US that Google receives 182 million unique views a month, 9 million hits above its closest competitor Yahoo!, And 20 million views ahead of bronze medallist, bing*. So why is Google the world’s most popular search engine? Firstly, it gets us the results they want. Secondly, as we all […]

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