When usability testing goes strategic

June 27, 2016

Recently we have been working with a start-up business developing a new website. They were working on tight timescales and budgets so it was essential that the research delivered added-value: it went well beyond ‘usability testing’ and significantly informed the strategic USP and brand proposition. The client, a provider of business finance, assumed that processing […]


So you think you know what is ‘normal’

May 26, 2016

I was reading an article in the Sunday papers about middle aged men drinking too much. This was accompanied by pieces by people who drank more than 50 units per week. These were not raving alcoholics but people with good jobs and happy family lives that you might meet in the course of your professional […]


Should you take content off your website?

May 24, 2016

We have recently completed a number of usability testing projects for clients with large information sites i.e. non-transactional sites. These have included organisations as diverse as a major UK charity, a manufacturer of precision measuring equipment, and an EU institution. A common issue with all these sites (and many large information sites) is a lack […]


Hall of shame – 17 steps to get my Vodafone bill

March 30, 2016

Every month I need to go to the Vodafone website to print a copy of my mobile bill in order to submit my expenses. Every month I have to click 17 times to get this bit of paper. Every time it infuriates me. So that is 12 times a year I have a bad user […]


Have your competitors got it wrong?

January 25, 2016

We have just completed an interesting bit of user research for a client looking at a financial service. The client was building a new site and wanted to check out the competition to see what learning they could gain. What was notable was that most of the websites emphasised a particular benefit – speed of […]


Remote testing – for hard to reach testers

March 18, 2015

We always recruit our own testers. By doing it ourselves we get more appropriate testers and we can weed out the ones who try to make a career out of being a respondent. We think we are quite good at this, and most of the time it is not difficult, but sometimes it can be more challenging, […]


Meet the new X2-30

March 17, 2015

The world of IT kit changes at one hell of a rate. The first iPhone was launched in 2007 – do you recall the scepticism that greeted the launch? Why would you need a phone to do anything other than make calls? Less than a decade later, now we know. In the same year we […]


Remote Viewing

March 17, 2015

“Can I watch the testing remotely?” is a question we keep getting asked. In the past, while possible, this was complicated, unreliable and expensive. However, better connectivity and a new generation of streaming software means it is now simple and quick to set up, and the streaming is effective and reliable. This means that, while […]


Who likes a hamburger?

December 23, 2014

Most web developers and digital professionals tend to be, for obvious reasons, quite tech-savvy people. This can present a problem when developing products for the ‘normal’ user (if such a thing exists), as things that are obvious to the expert are often far from obvious to the end user. A good example of this is […]