It’s really difficult to see why anyone would want this app.
This is a well thought out, easy to use app, however, the main problem is that users really want a ‘Cinema’ app not a Cineworld app.
A good app, delivering what users want. one or two minor niggles.
Testers found this app difficult to use and it is not well adapted for hotels outside the US
Top suggestions for a successful app
Our research shows is that users can often have very different goals that they wish to achieve when using their mobiles than on a desk or lap top.
Really interesting set of stats about the growth in web access from mobile devices in the USA from comScore, a market intelligence company.
Thoughts on why user behaviour on mobiles is different
White papers, articles and blogs from WUP on topical user experience issues
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