Views and News

Tell them about the drill, not the hole

September 5, 2016

I recall being taught about features & benefits in the marketing part of my MBA. We were told nobody wants a drill – they want a hole. The drill is just a means to an end, so you have to talk about the benefits of the hole not the features of the drill. However, often this does […]

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Martha Lane Fox and a vision of a united and robust digital economy

July 6, 2016

Martha Lane Fox wrote a thoughtful (as ever) piece in The Sunday Times last weekend in which she talks about spreading “digital skills to unite the nation”. In the wake of the Brexit vote she argues for an inclusion agenda in which the 12.6 million adults in the UK with no digital skills must have […]

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When usability testing goes strategic

June 27, 2016

Recently we have been working with a start-up business developing a new website. They were working on tight timescales and budgets so it was essential that the research delivered added-value: it went well beyond ‘usability testing’ and significantly informed the strategic USP and brand proposition. The client, a provider of business finance, assumed that processing […]

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So you think you know what is ‘normal’

May 26, 2016

I was reading an article in the Sunday papers about middle aged men drinking too much. This was accompanied by pieces by people who drank more than 50 units per week. These were not raving alcoholics but people with good jobs and happy family lives that you might meet in the course of your professional […]

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Should you take content off your website?

May 24, 2016

We have recently completed a number of usability testing projects for clients with large information sites i.e. non-transactional sites. These have included organisations as diverse as a major UK charity, a manufacturer of precision measuring equipment, and an EU institution. A common issue with all these sites (and many large information sites) is a lack […]

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Is doing research in London skewing your results?

May 18, 2016

We estimate over 60% of UK, studio-based, qualitative market research takes place in London (*), most of which will use London-based respondents. Londoners accounts for 13% of the UK population and a key question is how representative is this 13% of the whole UK population? Most qualitative research aims to provide a snapshot of opinion […]

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Remote testing – for hard to reach testers

March 18, 2015

We always recruit our own testers. By doing it ourselves we get more appropriate testers and we can weed out the ones who try to make a career out of being a respondent. We think we are quite good at this, and most of the time it is not difficult, but sometimes it can be more challenging, […]

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What’s in a name…

March 17, 2015

You may have noticed we have been a bit schizophrenic about what we call ourselves. We started life more than 13 years ago as ‘Web Usability Partnership’, became ‘WUP’ about 9 years ago and reverted to ‘Web Usability’ last year. The change back to Web Usability was driven by various factors, including that nobody ever knew […]

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Running online discussion groups is like talking to my teenage sons

January 19, 2015

As a mum to young teenage boys (writes Sarah Clark) you may think I’d say that conversation is severely lacking in our household…except it’s not! Just so long as I’m not expecting them to be face-to-face, I do have regular meaningful conversations with both my sons. And actually I‘d say these long distance communications tend […]

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