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reveals the issues that interfere with a good user experience – how users achieve their goals and the usefulness and relevance of content.
reveals how to make your mobile site or app stand out from the crowd, develop appropriate content, improve usability and enhance brand value.
WUP recommends the use of eye tracking for usability testing – with PCs, tablets and mobile devices – as this provides greater insights into users’ behaviours.
WUP generally undertakes user research with ‘real’ users. However, sometimes an expert review can be a quicker and more cost effective alternative
Conducting an accessibility audit is an essential part of evaluating the accessibility of your site.
We offer user research to inform the development of effective web sites including ethnographic research, focus groups, online surveys, competitor site comparisons, etc.
We develop personas – ‘archetypal’ users that help guide decisions about site aims, functionality, content and design
We offer a range of services to help organisations develop appropriate site strategies
We develop user centred IAs using card sorting and user testing
We develop usable prototypes and wireframes based on user research