Usability
Usability testing
reveals the issues that interfere with a good user experience – how users achieve their goals and the usefulness and relevance of content.
Mobile device testing
reveals how to make your mobile site or app stand out from the crowd, develop appropriate content, improve usability and enhance brand value.
Eyetracking
WUP recommends the use of eye tracking for usability testing – with PCs, tablets and mobile devices – as this provides greater insights into users’ behaviours.
Expert review
WUP generally undertakes user research with ‘real’ users. However, sometimes an expert review can be a quicker and more cost effective alternative
Accessibility
Accessibility
Conducting an accessibility audit is an essential part of evaluating the accessibility of your site.
User Centred Services
User research
We offer user research to inform the development of effective web sites including ethnographic research, focus groups, online surveys, competitor site comparisons, etc.
Personas
We develop personas – ‘archetypal’ users that help guide decisions about site aims, functionality, content and design
Strategy
We offer a range of services to help organisations develop appropriate site strategies
Information Architecture
We develop user centred IAs using card sorting and user testing
Prototyping and wireframing
We develop usable prototypes and wireframes based on user research