Improve the user experience by testing with real people - and get insight into 'Fast' thinking (intuitive, automatic, experience-based, relatively unconscious) and 'Slow' thinking (conscious, considered and requiring cognitive effort).
Lab-based testing on desktop, tablet and smartphones, or reaching out remotely to engage larger numbers of testers
Testing on mobile devices in a natural environment
Living Room Lab
Testing apps and websites in real-world, interactive environments
In the Field
An expert review can be quicker and more cost-effective, but can also form an integral part of an iterative testing program