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Some of our clients

  • Aldi
  • Highways England
  • NHS Blood and Transplant
  • The Times
  • Renishaw
  • Waitrose
  • Cancer Research UK
  • Watco
  • Sony
  • British Library
  • Universal
  • University of Westminster
  • Liverpool City Council
  • European Commission
  • Environment Agency
  • Cambridge City Council
Our Clients

Case studies

  • Waitrose

    Frequent iterative testing enabled Waitrose to develop a truly user focused and high performing groceries site

    Read Waitrose case study
  • Cancer Research UK

    Comprehensive user research and IA redevelopment resulted in a 80% task completion success rate on the new site and greater search engine visibility

    Read Cancer Research UK case study
  • Zero Waste Scotland

    We developed personas to focus the effort of the content team as they prepare to launch new consumer-facing channels

    Read Zero Waste Scotland case study
  • Watco

    B2B usability testing and user research established a clear list of user goals and the path to effective site redevelopment

    Read Watco case study
View all case studies
  • We are a specialist, strategic user experience consultancy. Our entire focus is on understanding what people want from websites and apps and providing advice to make digital services more effective and inclusive.

    Our services include user discovery research, usability testing and accessibility reviews. We combine rigorous user-centred research with an action-orientated approach. This approach ensures that research gets turned into action.

    We deliver more than just reports; we deliver actionable recommendations that fit the client’s technical, resourcing, financial and political constraints, get internal stakeholder buy-in, and reduce the time from research to action.

  • The Web Usability team is made up of a great bunch of people who combine vast experience across a number of UX services. We are a small organisation and all the team are closely involved with all aspects of work undertaken.

    Over the years we have worked for a range of great organisations in the private, public and not-for-profit sectors. A few of our clients include:

    • Private sector: Aldi, Disney, Gleneagles
    • Public sector: Intellectual Property Office, Guildford Borough Council, Greater London authority
    • Not-for-profit: Guide Dogs, Alzheimer’s Society, Cancer Research UK

    If you’d like to talk to someone about your UX needs, please get in touch, we’d love to hear from you.

  • User research helps you understand what your users want, how they want to engage with your brand and what they value.

    Understanding who your users are and what they want to achieve will enable you to meet their needs. User research helps answer these questions and informs the development of effective websites.

    It can be conducted at all stages of the design process – from early concept testing through to established site redesign. There are different approaches to user research – whether you prefer depth interviews or an online survey, we will support you at every stage to deliver solutions that work for your organisation.

  • Usability testing with real people is the best way to find out if your site is effective – whether it will work for your users and deliver for your business. It allows you to explore user behaviours (can they use it) and attitudes (does it answer their questions and encourage them to take action).

    A key element of our approach is to involve influential members of your organisation by watching usability testing live. This is the best way to develop a shared understanding of the issues and develop solutions that ‘fit’ your organisation.

    Gaining feedback from customers will improve the functionality, content and design of a digital service, improving user satisfaction and boosting engagement and conversion rates.

  • Your website should be usable and accessible for all users. Conducting an accessibility audit is an important first step to evaluate how accessible your site is.

    The World Wide Web Consortium set out guidelines for accessibility good practice. These are detailed in their Web Content Accessibility Guidelines (WCAG) which are regarded by the digital industry as being a good standard against which to benchmark the accessibility of your website.

    Web Usability’s audit process evaluates your website ‘by hand’ against these guidelines, examining the technical mark up, content and design for potential issues. We then work with you to provide practical solutions to any problems found and details of the impact the accessibility issues will have.

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