Case studies

• Waitrose

  Frequent iterative testing enabled Waitrose to develop a truly user focused and high performing groceries site

  Read Waitrose case study

• Cancer Research UK

  Comprehensive user research and IA redevelopment resulted in a 80% task completion success rate on the new site and greater search engine visibility

  Read Cancer Research UK case study

• Zero Waste Scotland

  We developed personas to focus the effort of the content team as they prepare to launch new consumer-facing channels

  Read Zero Waste Scotland case study

• Watco

  B2B usability testing and user research established a clear list of user goals and the path to effective site redevelopment

  Read Watco case study