18th June, 2019
Case studies
- Read Waitrose case study
Waitrose
Frequent iterative testing enabled Waitrose to develop a truly user focused and high performing groceries site
- Read Cancer Research UK case study
Cancer Research UK
Comprehensive user research and IA redevelopment resulted in a 80% task completion success rate on the new site and greater search engine visibility
- Read Zero Waste Scotland case study
Zero Waste Scotland
We developed personas to focus the effort of the content team as they prepare to launch new consumer-facing channels
- Read Watco case study
Watco
B2B usability testing and user research established a clear list of user goals and the path to effective site redevelopment
Recent blog articles
13th June, 2019
Satisficing: how users browse online
6th June, 2019
Digital persona template
27th May, 2019
How to write a usability testing report (and get organisational buy in)
24th May, 2019
What is the purpose of usability testing
22nd May, 2019
How to analyse usability testing results
20th May, 2019
Recruiting testers for usability testing
17th May, 2019
How to use eyetracking in usability testing
8th May, 2019
How to write a usability script
7th May, 2019
Usability testing facilitation top tips
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