27th August, 2019
Case studies
- Read Waitrose case study
Waitrose
Frequent iterative testing enabled Waitrose to develop a truly user focused and high performing groceries site
- Read Cancer Research UK case study
Cancer Research UK
Comprehensive user research and IA redevelopment resulted in a 80% task completion success rate on the new site and greater search engine visibility
- Read Zero Waste Scotland case study
Zero Waste Scotland
We developed personas to focus the effort of the content team as they prepare to launch new consumer-facing channels
- Read Watco case study
Watco
B2B usability testing and user research established a clear list of user goals and the path to effective site redevelopment
Recent blog articles
9th August, 2019
Touchless gesture interaction
5th August, 2019
Facial recognition in usability testing
30th July, 2019
Three elements of effective User Experience research: The Web Usability philosophy
17th July, 2019
Why you should usability test multiple versions of your site
15th July, 2019
UI design conventions: beauty sites
21st June, 2019
WCAG 2.1: common website accessibility fails
18th June, 2019
Usability testing with disabled users
13th June, 2019
Satisficing: how users browse online
6th June, 2019
Digital persona template
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