20th May, 2019
Case studies
- Read Waitrose case study
Waitrose
Frequent iterative usability testing enabled Waitrose to develop a truly user focused and high performing groceries site
- Read Cancer Research UK case study
Cancer Research UK
Comprehensive user research and IA redevelopment resulted in a 80% task completion success rate on the new site and greater search engine visibility
- Read Zero Waste Scotland case study
Zero Waste Scotland
We developed personas to focus the effort of the content team as they prepare to launch new consumer-facing channels
- Read Watco case study
Watco
B2B usability testing and user research established a clear list of user goals and the path to effective site redevelopment
Recent blog articles
17th May, 2019
How to do usability testing: eyetracking
8th May, 2019
How to write a usability script
7th May, 2019
How to do usability testing: facilitation top tips
18th April, 2019
What are the biggest challenges of usability testing?
11th April, 2019
Optimising your online donation journey
8th April, 2019
A/B Testing v UX Research
1st March, 2019
Writing content for the web: UX best practices
22nd January, 2019
Thoughts from the MD: Digital personas
2nd January, 2019
Website navigation: how do I choose?
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