Case studies

• Waitrose

  Frequent iterative usability testing enabled Waitrose to develop a truly user focused and high performing groceries site

  Read Waitrose case study

• Cancer Research UK

  Comprehensive user research and IA redevelopment resulted in a 80% task completion success rate on the new site and greater search engine visibility

  Read Cancer Research UK case study

• Zero Waste Scotland

  We developed personas to focus the effort of the content team as they prepare to launch new consumer-facing channels

  Read Zero Waste Scotland case study

• Watco

  B2B usability testing and user research established a clear list of user goals and the path to effective site redevelopment

  Read Watco case study

• University of Westminster

  Evidence from user testing focused discussions among disparate departments in order to gain agreement about a new site strategy

  Read University of Westminster case study

• Renishaw

  Usability testing provided the evidence required to develop a unified customer-focused vision for staff working across departments

  Read Renishaw case study

• European Commission

  Conducting testing internationally provided inclusive user insights for site redevelopment

  Read European Commission case study

• Environment Agency

  The best personas are based on user research. We developed internal and external personas to guide site development and content production

  Read Environment Agency case study

• Cambridge City Council

  Iterative prototype user testing laid the foundations for a truly user-friendly new site

  Read Cambridge City Council case study