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Lots of experience. Good at keeping our research approaches up-to-date. Focuses on quality and consistency of research and deliverables.


Sarah has 30 years experience in management, research and consultancy in industrial and consumer market sectors. She established Web Usability with Peter Collins in 2002 to concentrate on consultancy to optimise the web user experience, having previously been involved in research led strategic and marketing consultancy. She undertook doctoral research at Cranfield School of Management to explore how to make consulting interventions more successful – this underpins Web Usability’s action oriented approach. Sarah has presented papers at the American Academy of Management and the British Academy of Management. She is an experienced consultant and facilitator.

Skills & Experience

Sarah has worked on over 200 projects either as a moderator, facilitator, project manager or consultant. Her strengths include developing research programmes, project management, interpretation of results, and ensuring our products and services embody the best current practice. As well as undertaking usability testing, Sarah leads on user requirements research and persona development. Sarah is disabled and brings her personal knowledge of motor impairment to usability assessment. In her spare time Sarah is training Tara to be her assistance dog: she’s great at retrieving dropped items, but can’t write reports yet…


Clients she has recently worked for include: Waitrose, The Sun, Dyson, English Heritage, Dixons, Cancer Research UK, The British Library, Environment Agency, Met Office, Autotrader, and many more.


Tel: 01249 444 757

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