Posted by Lucy Collins on Jul 28, 2026 1:25 PM
Doing user research takes time and costs money. So when is the best time to do it to get the greatest return on investment? These are the moments we see have the biggest impact, and, in our opinion, when research should be non-negotiable (even if we are biased!).
Posted by Lucy Collins on Jul 15, 2026 11:11 AM
One of the things I enjoy most about kicking off a new project is hearing what has prompted an organisation to seek our help. This week, that moment came when a client started talking about the purchasing journey on a website we are soon to test.
Posted by Lucy Collins on Jun 24, 2026 9:22 AM
Anyone who has worked in digital accessibility will be familiar with these common excuses: its not a priority for us now, we'll get to it later, we don't have disabled customers.
None of these are good excuses and I used to leave these exchanges frustrated that I hadn't been able to make them care. These days I have a more considered response.
Posted by Lucy Collins on Jun 23, 2026 10:31 AM
Artificial intelligence seems to have arrived everywhere in user research.
AI can now write research plans, generate discussion guides, moderate interviews, analyse transcripts and even create synthetic users that mimic customer behaviour. Depending on who you listen to, it's either the future of research or the end of it.
The reality, as ever, is more nuanced.
Posted by Lucy Collins on May 19, 2026 11:16 AM
I've been nervous to have an opinion on AI. It feels like there is so much I don't know and it is changing so rapidly that drawing any sort of line in the sand left you open to looking like a lemon when something new came along to disrupt the status quo.
Posted by Lucy Collins on May 14, 2026 1:18 PM
If you want your organisation to take user research seriously, you have to meet it where it is, not where you wish it was.
Posted by Lucy Collins on Nov 28, 2025 11:52 AM
As the digital landscape evolves, the rise of agentic AI is reshaping how users interact with websites. What did a recent discussion of digital leaders teach us about this new tech and how do we as website owners navigate it?
Posted by Lucy Collins on Aug 28, 2025 11:52 AM
There's a new user in town and it's shaking up the way we've been building websites for the last 20 years. We've done some digging to understand what agentic AI means for your website and how human beings are still central to the experience.
Posted by Lucy Collins on Aug 14, 2025 10:00 AM
Lucy is joined by Tom Locke, the sustainable Shopify guy, who helps brands grow online while also minimising their impact on the planet. In this episode, they chat about why sustainability is good for business and how to create a digital experience that is also good for the planet. They also bond over their love of golden retrievers (shout out to Zola, Monty and Douglas!).
Posted by Lucy Collins on Jul 24, 2025 10:00 AM
Join Lucy as she interviews Adi Latif, digital accessibility coach, ex-professional snowboarder and all around lovely guy. Adi shared his lived experience of being blind and how AI enhanced technologies have the potential to "give him back his eyes".
