Knowledge comes in different types. When conducting UX research, the type of knowledge you are trying to tap into is important as it will determine a number of things.
How many times has a report landed on your desk, you’ve given it a cursory glance then left it there to gather dust? Whilst reports are a valuable way to document findings of usability testing, on their own they will have limited impact.
Everyone has a website these days so developing one should be straightforward, right? Then why are so many websites so difficult or frustrating to use.
How we browse the web is determined by a number of different things: what we are trying to find, how high value our search query is, the sort of person that we are.
Most people come to most websites with a clear goal in mind. If people cannot quickly and easily achieve these goals, they will find somewhere else to go. If going elsewhere is not an option, they will likely get annoyed and your reputation will suffer.
Since Web Usability begun way back in 2002, we have conducted thousands of usability testing sessions with hundreds of clients and testers. With these years of experience, here are 4 pieces of advice we would offer anyone embarking on usability testing…
The information architecture of your website is its underlying foundations. It is the structuring, organisation and labelling of website content to enable users, who arrive at the home page, to meet their goals and complete tasks as quickly and easily as possible.
Accessibility is about universality, not disability. It is about making sure as many people as possible, no matter their physical location or ability, can access your content.
An increasingly digitised world is a problem. As more information and services move online greater digital skills are required to access them and some members of our population are excluded because they lack the skills to be able to confidently and safely navigate the digital world.
My Granny was given an iPhone for Christmas. At 92 she is probably a few years older than Apple’s average user, so I wanted to see how she was getting on...