Blog

Building a great information architecture

November 2, 2018

A solid information architecture (IA) is the bedrock of a good website. IA focuses on the structuring, organisation and labelling of website content to enable users, who arrive at the home page, to meet their goals and complete tasks as quickly and easily as possible. Building a good IA requires a real desire to do […]

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Website Accessibility: Guidance and the Law

October 30, 2018

Website accessibility introduction Website accessibility is an essential part of website development. It is also a complex beast to get your head around. There is a mass of guidance and legislation – some of it seemingly contradictory. This post is an attempt to summarise the key accessibility guidance and law that anyone working on a […]

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Prototype usability testing

October 5, 2018

We recently talked about the benefits of testing early – it saves you time, money and headaches. But how do you test early? The answer is prototypes. But what are they, why should you use them and how can you test them? Read on to find out more. What are prototypes? A prototype is defined […]

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Individualised personalisation: Show users what they want

October 3, 2018

Recently, the Nielson Norman Group published an article* reviewing the benefits of individualised personalisation on websites. Their conclusion?… “Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations, while accepting some inaccurate recommendations.” Technology has reached a point where we can predict what an individual might enjoy watching […]

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How we do usability testing – all in moderation

September 20, 2018

There are many ways to skin a cat, as the saying goes. There are also many ways to conduct usability testing (see ‘Why do usability testing’ to sample some of the different flavours). For us, the best method is moderated usability testing in the lab or remote. Why? It allows you to find out why problems happen […]

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What are the benefits of usability testing early?

September 17, 2018

Usability testing early in the web development process saves you time and money and will result in a better outcome overall. Here’s how… Early stage usability testing can be set up quickly, easily and cheaply: depending on the number of user groups, valuable feedback can be obtained from 3 testers (See our paper “How many […]

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Why do usability testing

September 14, 2018

There are now lots of ways to gain insight into the user experience: Quantitative analysis such as analytics show where there are problems. Monitoring calls to the customer service team, social media analysis, social listening, online feedback forms and customer surveys will tell you what users are frustrated about To understand why problems are happening […]

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How your website is damaging your brand

August 7, 2018

How many times have you tried using a website that just makes you want to give up? You may have arrived with previously positive feelings towards the brand, but an experience like the one above can change that dramatically. Alternatively, you may land on a page with no preconceptions but before you have a chance […]

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