Blog

What are the benefits of usability testing early?

September 17, 2018

Usability testing early in the web development process saves you time and money and will result in a better outcome overall. Here’s how… Early stage usability testing can be set up quickly, easily and cheaply: depending on the number of user groups, valuable feedback can be obtained from 3 testers (See our paper “How many […]

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Why do usability testing

September 14, 2018

There are now lots of ways to gain insight into the user experience: Quantitative analysis such as analytics show where there are problems. Monitoring calls to the customer service team, social media analysis, social listening, online feedback forms and customer surveys will tell you what users are frustrated about To understand why problems are happening […]

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How your website is damaging your brand

August 7, 2018

How many times have you tried using a website that just makes you want to give up? You may have arrived with previously positive feelings towards the brand, but an experience like the one above can change that dramatically. Alternatively, you may land on a page with no preconceptions but before you have a chance […]

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Usability testing on a budget

July 18, 2018

We know budgets can be tight and often stretching to a fully-fledged usability project is just not achievable. For anyone in that boat, here are our top tips for running your own usability session on the cheap…

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UX for change

July 18, 2018

Organisational change is like steering a big ship – hard work and slow to turn. However, change is not impossible. And the best agent of change is evidence. A recent client from a large trade organisation used UX research to generate the evidence required for persona development. Our research flushed out users’ motivations and contexts, […]

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How can you use a chatbot?

February 1, 2018

Booking airline tickets, getting a mortgage, designing trainers or reading favourite news, chatbots are being used by customers for all sorts of things. But how might your organisation use one and where should you start?   There are three main ways chatbots can help organisations: improving or saving money on customer service; increasing sales; getting […]

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Chatbot – user research and testing would make them better

February 1, 2018

Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users. We spend a lot of our time looking for […]

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A beginner’s guide to chatbots

February 1, 2018

You have probably heard the buzz about chat interfaces and artificial intelligence and how this is the next big thing. In this blog we try and explain what they are and why they probably do matter. Broadly speaking a chat interface is: Anything that mimics speaking to a real human. There are two types: Voice […]

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Is your website redundant?

February 1, 2018

How people interact with your organisation is likely to change radically over the next few years. The maturing of some key technologies, most notably machine learning and conversational interfaces, means your users may no longer be using your website.   So why do people use computers the way they do? Why might this change? In […]

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