Supplier portals – a UX nightmare!

August 25, 2016

  Supplier portals must rate as one of the worst areas for UX experiences. Have you been unfortunate enough to have to use the Bravo portal or the ProContract service – horrid, yes? I can only assume they think we will jump through any number of hoops to get their business so they don’t have […]


Building sites you can’t usability test

August 9, 2016

We seem to end up working with a lot of different digital design agencies in spite of the fact that, most of the time, we get appointed by the client. Our experience is that many agencies do not include usability testing as a matter of course, and anyway clients like the idea that their redesigned […]


Open v closed people

August 4, 2016

  Interesting article in this week’s Economist (‘Drawbridges up’ 30/7-5/8/16) arguing that the divide in rich countries is now not between ‘left and right’ but between ‘open and closed’. We are either ‘drawbridge up’ or ‘drawbridge down’. Are you someone who feels your life is being encroached upon by criminals, gypsies, spongers, asylum-seekers, Brussels bureaucrats? […]


Hamburgers don’t give off scent!

August 2, 2016

Like many commentators we think the increasing trend of using hamburgers at desktop screen resolutions is a triumph of bad design over good usability. Primarily because it hides the links. Hamburgers give off no scent for users’ goals, it makes them think – not a good idea – rather than just word match. This example […]


‘Fast’ & ‘Slow’ thinking

July 25, 2016

Have you come across Daniel Kahneman’s ideas about ‘Fast’ (System 1) and ‘Slow’ (System 2) thinking? The idea is that ‘Fast’ thinking, which controls most of what we do, is intuitive, automatic, experience-based, and relatively unconscious, while ‘Slow’ thinking is conscious, considered and hard work! It is argued that many market research methods (e.g. depth […]


Why I got Brexit wrong

July 20, 2016

I don’t know about you but I found the Brexit vote quite a shock, I did not believe for a moment that the UK would vote to leave. On reflection, one of reasons for this is that I move in circles where most people were remainers. I know few leavers, or people who will admit […]


How to use Personas

July 20, 2016

We are often asked to produce personas for websites, and will diligently research and craft these, but how can you use these effectively rather than let them gather dust in the bowels of the organisation. Here are our top tips for making sure they get used and add value: They need to be visibly present […]


Martha Lane Fox and a vision of a united and robust digital economy

July 6, 2016

Martha Lane Fox wrote a thoughtful (as ever) piece in The Sunday Times last weekend in which she talks about spreading “digital skills to unite the nation”. In the wake of the Brexit vote she argues for an inclusion agenda in which the 12.6 million adults in the UK with no digital skills must have […]


When usability testing goes strategic

June 27, 2016

Recently we have been working with a start-up business developing a new website. They were working on tight timescales and budgets so it was essential that the research delivered added-value: it went well beyond ‘usability testing’ and significantly informed the strategic USP and brand proposition. The client, a provider of business finance, assumed that processing […]