Who likes a hamburger?

December 23, 2014

Most web developers and digital professionals tend to be, for obvious reasons, quite tech-savvy people. This can present a problem when developing products for the ‘normal’ user (if such a thing exists), as things that are obvious to the expert are often far from obvious to the end user. A good example of this is […]


The demise of the left hand navigation…

November 12, 2014

Recently, we tested a new, information-provider web site for a well-known brand (the identity of which shall be kept anonymous for reasons that will soon become clear) and were fairly surprised to find the site navigation trailing down the left hand side of the page, rather than sitting horizontally at the top, where we have […]


Don’t let linkbait get in the way of usability

October 14, 2014

We’ve just done some user testing on the prototype of a new website for a very large brand in the travel sector. The site was full of really useful widgets to help users achieve tasks – but also full of wordy content, outside and inside the widget boxes, none of which the testers looked at […]


The secret of a successful search

September 4, 2014

It was recently estimated in the US that Google receives 182 million unique views a month, 9 million hits above its closest competitor Yahoo!, And 20 million views ahead of bronze medallist, bing*. So why is Google the world’s most popular search engine? Firstly, it gets us the results they want. Secondly, as we all […]


What makes the perfect tester?

August 14, 2014

This week we were tasked with finding keen puzzlers; those who had a penchant for Polygon, a craving for Codeword and a fondness for Fukoshiki. It got me thinking about the range of profiles we have been asked to recruit for, the trials and tribulations of the recruitment process and how you can never be […]


Big Data SEO and UX Research

July 19, 2014

12 years ago, when we started Web Usability, so much in the digital world was new; digital marketing, analytics, UX, SEO to name just a few. However, in the last few years the growth of this digital tool kit has slowed down, with very few recent additions of major significance – a sign of the market […]


Do users know what they want?

June 7, 2014

Having successfully launched our brand new responsive website we are now big advocates of this method of website design, unless fundamental issues stand in your way. Some of our clients are keen to advance down the alternative adaptive route, which recognises when a smartphone is being used and pushes an entirely separate, mobile specific site […]


Digital Convention: Your New Best Friend

May 13, 2014

Recently, we have spent a lot of time watching testers navigate their way around the smartphone apps of a well-known British newspaper. What is becoming increasingly apparent is the importance iconography has to play in a user’s experience of a site. With the growing dominance of smartphones and tablets, and the limited real estate these […]


A/B Testing v UX Research

April 23, 2014

  We sometimes come across clients who argue that they don’t need to do any UX testing because they undertake A/B or multivariate testing. They say that these approaches provide hard evidence of what actually works. It is hard to argue with “We made this change and there was a 10% uplift in sales”. However, […]


Met Office extends relationship with Web Usability

March 13, 2014

During 2013 Web Usability has enjoyed working with the Met Office on a wide variety of website, mobile site and app projects, both in the lab and out and about with their business users. We are delighted that the Met Office has been happy with the services we offer and way we work, and has […]