Mobile testing + eye tracking

September 2, 2012

WUP has recently invested in a state of the art mobile testing rig and eye tracker. This allows us to observe exactly what users are looking at when using a mobile or tablet.


App testing news

May 1, 2012

Over the last months or so WUP has been getting to grips with user testing apps – read how we got on.


App Testing

April 20, 2012

Introduction With thousands of apps on the market, users are overwhelmed with choice. To ensure an app is successful users need to be able to find it, think that it’s relevant to them and find it easy to use. In this article we argue that testing an app with users is vital to addressing these […]


Joining the dots…SEO and usability

April 12, 2012

This paper talks about the benefits of adopting a joined-up approach to thinking about SEO and usability, forcing greater focus on the user, leveraging greater value from web research activities, and resulting in a better user experience and a more effective site for the site owner.