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Podcast: Ep2. David Austin Roses: How to build a website correctly

Posted by Lucy Collins on Jun 25, 2024 1:58 PM

Join Lucy Collins as she interviews Richard Austin, Director at David Austin Roses on how to build a website and why we think they are a shiny example of how to do things correctly.

Also available on Apple Podcasts and Captivate (or wherever you get your Podcasts!).

Download the podcast transcript


In this episode, Lucy interviews Richard Austin, director at David Austin Roses, about the journey of developing a new website for the brand. They discuss the importance of user experience, the need for a mobile-first approach, and the balance between user needs and business needs. Richard shares his experience of working with Web Usability and highlights the value of user research and evidence-based decision-making. He also expresses his hopes for the new website, including increased conversion rates, improved user experience, and a stronger brand perception.


  • Invest in user research and evidence-based decision-making when developing a new website.
  • Balance user needs and business needs to create a successful website.
  • A mobile-first approach is essential, as mobile traffic and conversions continue to increase.
  • Use a methodical and user-centric approach to website development.
  • Define digital personas to guide the design and development process.
  • Information architecture tree testing can provide valuable insights into user navigation and labeling.
  • Consider the impact of the new website on brand perception and user experience.
  • Invest whatever you can in user research, even if it’s a small budget, to gain valuable insights.

Sound Bites

  • “I absolutely loved the information architecture tree testing”
  • “I love our business and I love our product and what we do and what we’re trying to do”
  • “Invest whatever you can in user research”

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