Avoid mediocrity – test more than one version

December 19, 2016

Most of the research we do on websites is now done during the development stage: thank goodness the days of usability testing just before, or even after, launch is now in the past for the vast bulk of our clients. See User test early – Quicker, better, cheaper outcomes. However, what is notable is that […]


KISS – Keep it simple stupid

December 1, 2016

Panic call from an 87 year old relative of mine last week – the TV had stopped working! For 87 she is pretty hale and hearty, she lives independently, drives, goes out walking the dog each day and attends lots of WI, Probus and U3A events so she is not stupid – indeed probably well […]


Electricity Shock

November 28, 2016

I have been had! I have just been stung for a 52% increase in my business electricity bill and I missed it! After getting over the annoyance at both the electricity company and myself, the lessons to be learnt are about how we all process information whether on paper or screen. I thought I was […]


B2B sites – harder to use than B2C sites?

November 9, 2016

We work with clients in all sectors undertaking usability testing on all sorts of sites with all sorts of users – one day it is wine buyers on an eCommerce site, the next it is process engineers buying steam systems. Inevitably one looks for patterns in all this data. One I see is that B2B […]


Cognitive biases, gorillas and wine buyers

November 1, 2016

Cognitive biases are the life blood of psychologists. These are ‘ways we think’ that mean we can make less than ‘rational’ decisions. Dozens of these have been identified from ‘Loss aversion’ to ‘Anchoring’ and I find it very satisfying when we find a good example of a bias. I noticed one recently when testing an on-line […]


The scrolling debate…continued

October 18, 2016

It used to be argued that long pages were a problem as users did not scroll. In 2010 Jacob Nielson found users spent 80% of their time looking at information above the page fold and although they do scroll, they allocate only 20% of their attention below the fold. These days the perceived wisdom seems to […]


Unknown Unknowns

October 4, 2016

Donald Rumsfeld famously received a lot of stick for his “Unknown Unknowns” speech about the lack of evidence linking the government of Iraq with the supply of WMD. However, the Intelligence services have long used the Johari Window approach, an idea created in 1955 by two American psychologists, Joseph Luft and Harrington Ingham: ‘unknown unknowns’ […]


No one ever got fired for buying IBM

September 13, 2016

Remember the adage “No one ever got fired for buying IBM”? While that may be true, it did not mean IBM knew what they were doing – look at them now! We have worked alongside dozens of website developers over the years including a number of big household names. They all have their own preferred […]


Tell them about the drill, not the hole

September 5, 2016

I recall being taught about features & benefits in the marketing part of my MBA. We were told nobody wants a drill – they want a hole. The drill is just a means to an end, so you have to talk about the benefits of the hole not the features of the drill. However, often this does […]


Supplier portals – a UX nightmare!

August 25, 2016

  Supplier portals must rate as one of the worst areas for UX experiences. Have you been unfortunate enough to have to use the Bravo portal or the ProContract service – horrid, yes? I can only assume they think we will jump through any number of hoops to get their business so they don’t have […]