UX Consultancy

Individualised personalisation: Show users what they want

October 3, 2018

Recently, the Nielson Norman Group published an article* reviewing the benefits of individualised personalisation on websites. Their conclusion?… “Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations, while accepting some inaccurate recommendations.” Technology has reached a point where we can predict what an individual might enjoy watching […]

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UX for change

July 18, 2018

Organisational change is like steering a big ship – hard work and slow to turn. However, change is not impossible. And the best agent of change is evidence. A recent client from a large trade organisation used UX research to generate the evidence required for persona development. Our research flushed out users’ motivations and contexts, […]

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Chatbot – user research and testing would make them better

February 1, 2018

Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users. We spend a lot of our time looking for […]

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A beginner’s guide to chatbots

February 1, 2018

You have probably heard the buzz about chat interfaces and artificial intelligence and how this is the next big thing. In this blog we try and explain what they are and why they probably do matter. Broadly speaking a chat interface is: Anything that mimics speaking to a real human. There are two types: Voice […]

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Is your website redundant?

February 1, 2018

How people interact with your organisation is likely to change radically over the next few years. The maturing of some key technologies, most notably machine learning and conversational interfaces, means your users may no longer be using your website.   So why do people use computers the way they do? Why might this change? In […]

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Gov.uk doesn’t work for some users

July 10, 2017

I have always been a bit of a fan of Gov.uk. From a citizen’s point of view, it has transformed many aspects of transacting with Government. Whether it is re-taxing the car, applying for a passport or applying for a patent it is now quick and straightforward. Gov.uk clearly deserves many of the plaudits it […]

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Avoid mediocrity – test more than one version

December 19, 2016

Most of the research we do on websites is now done during the development stage: thank goodness the days of usability testing just before, or even after, launch is now in the past for the vast bulk of our clients. See User test early – Quicker, better, cheaper outcomes. However, what is notable is that […]

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Electricity Shock

November 28, 2016

I have been had! I have just been stung for a 52% increase in my business electricity bill and I missed it! After getting over the annoyance at both the electricity company and myself, the lessons to be learnt are about how we all process information whether on paper or screen. I thought I was […]

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