UX Consultancy

When usability testing goes strategic

June 27, 2016

Recently we have been working with a start-up business developing a new website. They were working on tight timescales and budgets so it was essential that the research delivered added-value: it went well beyond ‘usability testing’ and significantly informed the strategic USP and brand proposition. The client, a provider of business finance, assumed that processing […]


So you think you know what is ‘normal’

May 26, 2016

I was reading an article in the Sunday papers about middle aged men drinking too much. This was accompanied by pieces by people who drank more than 50 units per week. These were not raving alcoholics but people with good jobs and happy family lives that you might meet in the course of your professional […]


Should you take content off your website?

May 24, 2016

We have recently completed a number of usability testing projects for clients with large information sites i.e. non-transactional sites. These have included organisations as diverse as a major UK charity, a manufacturer of precision measuring equipment, and an EU institution. A common issue with all these sites (and many large information sites) is a lack […]


Is doing research in London skewing your results?

May 18, 2016

We estimate over 60% of UK, studio-based, qualitative market research takes place in London (*), most of which will use London-based respondents. Londoners accounts for 13% of the UK population and a key question is how representative is this 13% of the whole UK population? Most qualitative research aims to provide a snapshot of opinion […]


Meet the new X2-30

March 17, 2015

The world of IT kit changes at one hell of a rate. The first iPhone was launched in 2007 – do you recall the scepticism that greeted the launch? Why would you need a phone to do anything other than make calls? Less than a decade later, now we know. In the same year we […]


Remote Viewing

March 17, 2015

“Can I watch the testing remotely?” is a question we keep getting asked. In the past, while possible, this was complicated, unreliable and expensive. However, better connectivity and a new generation of streaming software means it is now simple and quick to set up, and the streaming is effective and reliable. This means that, while […]


Don’t let linkbait get in the way of usability

October 14, 2014

We’ve just done some user testing on the prototype of a new website for a very large brand in the travel sector. The site was full of really useful widgets to help users achieve tasks – but also full of wordy content, outside and inside the widget boxes, none of which the testers looked at […]


The secret of a successful search

September 4, 2014

It was recently estimated in the US that Google receives 182 million unique views a month, 9 million hits above its closest competitor Yahoo!, And 20 million views ahead of bronze medallist, bing*. So why is Google the world’s most popular search engine? Firstly, it gets us the results they want. Secondly, as we all […]


Big Data SEO and UX Research

July 19, 2014

12 years ago, when we started Web Usability, so much in the digital world was new; digital marketing, analytics, UX, SEO to name just a few. However, in the last few years the growth of this digital tool kit has slowed down, with very few recent additions of major significance – a sign of the market […]