UX Consultancy

A/B Testing v UX Research

April 23, 2014

  We sometimes come across clients who argue that they don’t need to do any UX testing because they undertake A/B or multivariate testing. They say that these approaches provide hard evidence of what actually works. It is hard to argue with “We made this change and there was a 10% uplift in sales”. However, […]


New Beginnings

November 18, 2013

What an exciting time to join Web Usability. Not only have I started just in time to be invited to the Christmas party but my arrival also coincides with the launch of our brand new website. But how rude of me, let me introduce myself first. My name is Tara. I am nearly 2 years […]


User testing early makes site more effective and saves money

June 2, 2013

Web Usability  has recently been working with digital agency Front Page doing early stage prototype testing on some designs Front Page is developing for one of their travel industry clients. We tested flat images linked together with simple hotspots to create a browsing experience. A number of issues – both strategic and tactical – emerged […]