Views and News

How your website is damaging your brand

August 7, 2018

How many times have you tried using a website that just makes you want to give up? You may have arrived with previously positive feelings towards the brand, but an experience like the one above can change that dramatically. Alternatively, you may land on a page with no preconceptions but before you have a chance […]

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UX for change

July 18, 2018

Organisational change is like steering a big ship – hard work and slow to turn. However, change is not impossible. And the best agent of change is evidence. A recent client from a large trade organisation used UX research to generate the evidence required for persona development. Our research flushed out users’ motivations and contexts, […]

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Chatbot – user research and testing would make them better

February 1, 2018

Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users. We spend a lot of our time looking for […]

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Tell them about the drill, not the hole

September 5, 2016

I recall being taught about features & benefits in the marketing part of my MBA. We were told nobody wants a drill – they want a hole. The drill is just a means to an end, so you have to talk about the benefits of the hole not the features of the drill. However, often this does […]

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Martha Lane Fox and a vision of a united and robust digital economy

July 6, 2016

Martha Lane Fox wrote a thoughtful (as ever) piece in The Sunday Times last weekend in which she talks about spreading “digital skills to unite the nation”. In the wake of the Brexit vote she argues for an inclusion agenda in which the 12.6 million adults in the UK with no digital skills must have […]

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When usability testing goes strategic

June 27, 2016

Recently we have been working with a start-up business developing a new website. They were working on tight timescales and budgets so it was essential that the research delivered added-value: it went well beyond ‘usability testing’ and significantly informed the strategic USP and brand proposition. The client, a provider of business finance, assumed that processing […]

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So you think you know what is ‘normal’

May 26, 2016

I was reading an article in the Sunday papers about middle aged men drinking too much. This was accompanied by pieces by people who drank more than 50 units per week. These were not raving alcoholics but people with good jobs and happy family lives that you might meet in the course of your professional […]

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Should you take content off your website?

May 24, 2016

We have recently completed a number of usability testing projects for clients with large information sites i.e. non-transactional sites. These have included organisations as diverse as a major UK charity, a manufacturer of precision measuring equipment, and an EU institution. A common issue with all these sites (and many large information sites) is a lack […]

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Is doing research in London skewing your results?

May 18, 2016

We estimate over 60% of UK, studio-based, qualitative market research takes place in London (*), most of which will use London-based respondents. Londoners accounts for 13% of the UK population and a key question is how representative is this 13% of the whole UK population? Most qualitative research aims to provide a snapshot of opinion […]

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