Usability Testing

How we do usability testing – all in moderation

September 20, 2018

There are many ways to skin a cat, as the saying goes. There are also many ways to conduct usability testing (see ‘Why do usability testing’ to sample some of the different flavours). For us, the best method is moderated usability testing in the lab or remote. Why? It allows you to find out why problems happen […]


What are the benefits of usability testing early?

September 17, 2018

Usability testing early in the web development process saves you time and money and will result in a better outcome overall. Here’s how… Early stage usability testing can be set up quickly, easily and cheaply: depending on the number of user groups, valuable feedback can be obtained from 3 testers (See our paper “How many […]


Why do usability testing

September 14, 2018

There are now lots of ways to gain insight into the user experience: Quantitative analysis such as analytics show where there are problems. Monitoring calls to the customer service team, social media analysis, social listening, online feedback forms and customer surveys will tell you what users are frustrated about To understand why problems are happening […]


Usability testing on a budget

July 18, 2018

We know budgets can be tight and often stretching to a fully-fledged usability project is just not achievable. For anyone in that boat, here are our top tips for running your own usability session on the cheap… Not convinced? Find out more about why you should usability test your website.


UX for change

July 18, 2018

Organisational change is like steering a big ship – hard work and slow to turn. However, change is not impossible. And the best agent of change is evidence. A recent client from a large trade organisation used UX research to generate the evidence required for persona development. Our research flushed out users’ motivations and contexts, […]


Chatbot – user research and testing would make them better

February 1, 2018

Most current chatbots are not very good. This makes it very easy for people to be sceptical about them and ignore the whole approach. However, this is often because the user’s needs were not fully understood or because they have not been adequately tested with users. We spend a lot of our time looking for […]


University web sites – can they be usable?

September 4, 2017

Over the years we have undertaken usability testing on several University websites. I have blogged before about why so many University sites are so unusable, and concluded that the problems are primarily organisational not technical. Our recent experience seems to confirm that this is still the case. We have recently been working with another University […]

Read more... doesn’t work for some users

July 10, 2017

I have always been a bit of a fan of From a citizen’s point of view, it has transformed many aspects of transacting with Government. Whether it is re-taxing the car, applying for a passport or applying for a patent it is now quick and straightforward. clearly deserves many of the plaudits it […]


You see what you expect to see…

June 26, 2017

I have a confession to make – one that is a bit embarrassing. As a researcher, I know you must not trust your own opinions but should look at the evidence, because often our instinctive view of world – or of people’s behaviour – is wrong! A while ago I was caught out ignoring the […]