We developed personas to focus the effort of the content team as they prepare to launch new consumer-facing channelsRead Zero Waste Scotland case study
User testing gave TTCW a brand new IA and a new site focused on user goalsRead Time to Change Wales case study
Iterative prototype user testing laid the foundations for a truly user-friendly new siteRead Cambridge City Council case study
The best personas are based on user research. We developed internal and external personas to guide site development and content productionRead Environment Agency case study
Conducting testing internationally provided inclusive user insights for site redevelopmentRead European Commission case study
Pre & post launch usability testing resulted in a 400% increase in online issue reporting and a reduction in call supportRead Liverpool City Council case study
Evidence from user testing focused discussions among disparate departments in order to gain agreement about a new site strategyRead University of Westminster case study
Comprehensive user research and IA redevelopment resulted in a 80% task completion success rate on the new site and greater search engine visibilityRead Cancer Research UK case study
A large scale remote survey quantified and prioritised issues, establishing a clear roadmap for site redevelopmentRead Freemans case study
We worked with this digital agency and their client to redirect strategic priorities and focus more on key user goalsRead RAND case study
Online forums provided quantitative data to rank user preferences while qualitative feedback offers ‘why do you think that?’ insightRead Times Puzzles case study
Frequent iterative usability testing enabled Waitrose to develop a truly user focused and high performing groceries siteRead Waitrose case study
Usability testing provided the evidence required to develop a unified customer-focused vision for staff working across departmentsRead Renishaw case study
B2B usability testing and user research established a clear list of user goals and the path to effective site redevelopmentRead Watco case study
User testing prior to launching the new Universal Music site caught key user issues before they became a problemRead Universal case study
Other clients we’ve worked with...
"The project has been a catalyst for moving the organisation to a truly user-centred approach..."
Digital Content Strategy Specialist
"The testing gave a real insight into user behaviour..."
Web Content Strategy manager
"We found the research undertaken by Web Usability to be very insightful..."
Market Research & Intelligence Manager
"Everybody said how much they got out of it and they are all itching to get on and change the system"
"Doing the user testing is a great way to get right to the heart of issues..."
VP, Classical Global Digital Business Development
"Web Usability were thorough and professional and the outcomes were practical and easy to use..."
Head of Interactive Development
"Web Usability's professional and insightful advice was invaluable to the successful delivery of our new website"
Web Project Manager
"The decision to work with Web Usability was a crucial learning in the development of our client’s product..."
Director of RAND
"We were very happy with your work, we found it very well structured, clear and full of interesting advice"
Maria Lyra Traversa
Communication Adviser, European Commission
"The work we did with Web Usability was invaluable..."
Manager – Innovations and Web Development
"The remote testing provided crucial additional information on areas of the site we wanted to develop."
Online Campaign Manager