Case studies
Discovery research helped London Councils investigate their target users’ information needs around the topic of climate change
Read London Councils case study
Iterative testing of trade mark communications improved clarity and effectiveness
Read Intellectual Property Office case study
Collaborative accessibility consultancy for a more inclusive digital estate
Read Guildford Borough Council case study
'Quick and dirty' usability helped this small travel brand boost booking enquiries
Read Fish&Pips case study
We partnered with English Heritage to deliver a regular programme of usability testing
Read English Heritage case studyUsability testing informed development of a user-focused product page
Read David Austin Roses case study
User testing gave TTCW a brand new IA and a new site focused on user goals
Read Time to Change Wales case study
Frequent iterative usability testing enabled Waitrose to develop a truly user focused and high performing groceries site
Read Waitrose case study
Comprehensive user research and IA redevelopment resulted in a 80% task completion success rate on the new site and greater search engine visibility
Read Cancer Research UK case study
Usability testing provided the evidence required to develop a unified customer-focused vision for staff working across departments
Read Renishaw case study
Iterative prototype user testing laid the foundations for a truly user-friendly new site
Read Cambridge City Council case study
A large scale remote survey quantified and prioritised issues, establishing a clear roadmap for site redevelopment
Read Freemans case study
Evidence from user testing focused discussions among disparate departments in order to gain agreement about a new site strategy
Read University of Westminster case study
B2B usability testing and user research established a clear list of user goals and the path to effective site redevelopment
Read Watco case study
The best personas are based on user research. We developed internal and external personas to guide site development and content production
Read Environment Agency case study
We worked with this digital agency and their client to redirect strategic priorities and focus more on key user goals
Read RAND case study
Conducting testing internationally provided inclusive user insights for site redevelopment
Read European Commission case studyWe developed personas to focus the effort of the content team as they prepare to launch new consumer-facing channels
Read Zero Waste Scotland case study
Online forums provided quantitative data to rank user preferences while qualitative feedback offers ‘why do you think that?’ insight
Read The Times Puzzles case study
Pre & post launch usability testing resulted in a 400% increase in online issue reporting and a reduction in call support
Read Liverpool City Council case study
User testing prior to launching the new Universal Music site caught key user issues before they became a problem
Read Universal case study
Other clients we’ve worked with...
"The project has been a catalyst for moving the organisation to a truly user-centred approach..."
Nicola O'Connor
Digital Content Strategy Specialist
"The testing gave a real insight into user behaviour..."
Conor Moody
Web Content Strategy manager
"We found the research undertaken by Web Usability to be very insightful..."
Adrian Skeete
Market Research & Intelligence Manager
"Everybody said how much they got out of it and they are all itching to get on and change the system"
Robert Butcher
"Doing the user testing is a great way to get right to the heart of issues..."
Tina Poyser
VP, Classical Global Digital Business Development
"Web Usability were thorough and professional and the outcomes were practical and easy to use..."
Simon Ashley
Head of Interactive Development
"Web Usability's professional and insightful advice was invaluable to the successful delivery of our new website"
Brigitte Wilson
Web Project Manager
"The decision to work with Web Usability was a crucial learning in the development of our client’s product..."
Jay Flaxman
Director of RAND
"We were very happy with your work, we found it very well structured, clear and full of interesting advice"
Maria Lyra Traversa
Communication Adviser, European Commission
"The work we did with Web Usability was invaluable..."
Fiona Hall
Manager – Innovations and Web Development
"The remote testing provided crucial additional information on areas of the site we wanted to develop."
Emily Mckinley
Online Campaign Manager
