Ep21. Training your inclusive AI puppy

Also available on Apple Podcasts and Captivate (or wherever you get your Podcasts!)

Download transcript here

Summary

In this episode of the Web Usability podcast, Lucy Collins speaks with Joyann Boyce, founder and CEO of InClued AI, about the importance of inclusive marketing. They discuss Joyann’s journey into the world of inclusivity, the role of AI in creating inclusive content, and the significance of understanding language and visuals in marketing. Joyann emphasises the need for organisations to be aware of their audience’s diversity and to make informed decisions that reflect this understanding. The conversation also touches on the evolution of language, the implications of AI in marketing, and practical advice for organizations looking to improve their inclusivity efforts.

More about Joyann Boyce

Joyann Boyce is a forward-thinking entrepreneur, AI expert, and advocate for inclusive technology. As the Founder and CEO of InClued.ai, she is dedicated to reducing bias in AI, helping brands build more inclusive communication strategies, and ensuring technology serves diverse audiences.

With over eight years of experience in data science, AI ethics, and strategic consultancy, Joyann has worked with major brands like Coca-Cola, Social Point, Adobe, and Nationwide. She’s also a TEDx speaker and award-winning entrepreneur who is passionate about driving change in the AI space, Joyann continues to push for more ethical and inclusive innovation, ensuring technology works for everyone.

• Linkedin
• InClued.ai 

Takeaways

• Inclusive marketing is essential for better business outcomes.
• Understanding your audience’s diversity is key to effective marketing.
• AI can help analyse language and context for inclusivity.
• Visual representation in marketing should reflect the target demographic.
• Language evolves, and marketers must adapt to these changes.
• Alt text should include relevant details about individuals in images.
• Organisations need to be transparent about their use of AI.
• Inclusive marketing strategies should be embedded from the start.
• Data-driven decisions lead to more effective marketing strategies.
• It’s important to challenge biases in AI and strive for fairness.

Sound Bites

• “It’s just better marketing as well.”
• “Words change depending on use context.”
• “AI can help analyse context a lot easier.”
• “Representation matters in alt text.”
• “It’s about making informed decisions.”
• “Know your customers intimately.”
• “It’s about understanding your customers.”