Lucy is joined by Tom Locke, the sustainable Shopify guy, who helps brands grow online while also minimising their impact on the planet. In this episode, they chat about why sustainability is good for business and how to create a digital experience that is also good for the planet. They also bond over their love of golden retrievers (shout out to Zola, Monty and Douglas!).
Also available on Apple Podcasts and Captivate (or wherever you get your Podcasts!)
Summary
In this conversation, Tom Locke, founder of Noughts and Ones, discusses his journey into web development and the importance of sustainability in business. He shares insights on how his agency integrates sustainability into their processes and the significance of creating user-friendly, high-performing websites that also consider their environmental impact. Tom emphasises the need for businesses to be a force for good and offers practical tips for reducing digital impact, such as being mindful of device usage and unsubscribing from unnecessary emails. The discussion highlights the evolving nature of sustainability in the digital space and the importance of authenticity in business practices.
Chapters
00:00 Introduction to Tom Locke and Noughts and Ones
04:43 Tom’s Journey into Web Development
08:51 The Importance of Sustainability in Business
13:36 Noughts and Ones’ Unique Approach to Sustainability
17:58 Defining a Sustainable Website and Digital Footprint
22:56 Building Sustainable Websites
31:01 Balancing Sustainability and Profitability
33:44 Practical Steps for Reducing Digital Impact