In this episode, Lucy, Sophie and Ken discuss the benefits of testing with users and share examples of different types of testing they have conducted over the years
Also available on Apple Podcasts and Captivate
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Summary
In this episode, Lucy, Sophie and Ken discuss the benefits of testing with users and share examples of different types of testing they have conducted over the years. The key themes that emerge from their testing experiences are the importance of testing early with users, the value of user testing in both digital and physical spaces, and the difference between behavioural and attitudinal insights. Testing anything that will be used by customers ensures that the end result is built on user evidence and incorporates changes based on user behaviors and expectations.
Takeaways
- Testing with users is a worthwhile exercise that can provide valuable insights for improving the user experience.
- Testing early with users can save time and money by identifying issues and making changes before a product is fully developed.
- User testing is applicable to both digital and physical spaces, and can provide insights into user behaviors and attitudes.
- Behavioral and attitudinal insights are both important in understanding user experiences and preferences.
- Testing anything that will be used by customers ensures that the end result is built on user evidence and incorporates changes based on user behaviors and expectations.
Sound Bites
- “Put it in front of someone, anyone you can, anyone who’s not been involved in building it, especially someone who is from a different demographic or different level of experience, digital experience, or another, put it in front of them and you will get useful feedback.”
- “The earlier you test with them, the better the end result’s going to be. You’re going to save yourself time. You’re going to save yourself money if you involve them at that early stage.”
- “Watch what people do, listen to what they say, and bear in mind that the two things don’t always match up. And in fact, more often than not, don’t match up.”