Posted by Lucy Collins on Jul 15, 2026 11:11 AM
One of the things I enjoy most about kicking off a new project is hearing what has prompted an organisation to seek our help. This week, that moment came when a client started talking about the purchasing journey on a website we are soon to test.
Posted by Alice Greenman on Mar 31, 2026 11:00 AM
Designing for neurodivergent users is not a niche exercise. It is a smarter way to reduce cognitive overload, improve usability and create digital services that are clearer, calmer and more effective for all.
Posted by Alice Greenman on Mar 26, 2026 10:00 AM
This episode of the WU podcast explores neurodivergence and digital accessibility, emphasising designing inclusive experiences that benefit all users. Ryan Hoare, Founder of TryMosaic, shares insights from his lived experience and professional work to guide product teams in creating neuro-friendly digital services.
Posted by Alice Greenman on Feb 26, 2026 12:08 PM
In this episode of the Web Usability Podcast, Lucy Collins and Imogen Crawford discuss the complexities of scaling eCommerce businesses. They explore how growth can lead to overwhelming choices for customers, the importance of understanding customer needs, and the balance between product complexity and usability. The conversation emphasises the need for data-driven decision-making, effective channel strategies, and the significance of user testing to enhance the online shopping experience.
Posted by Lucy Collins on Jul 15, 2025 5:01 PM
In the race to launch a shiny new website, it’s easy to get swept up in designs, development sprints and stakeholder reviews. But if user research and usability testing are left as an afterthought, or worse, skipped entirely, what you’re really building is not just a website, but a mountain of UX debt.
Posted by Alice Greenman on Jun 5, 2025 10:00 AM
In this episode, UX researcher Hannah Knowles joins Lucy Collins to challenge the idea that we don't have time for research. From research sprints to evolving UX methods, and how to get meaningful insights without endless timelines.
Posted by Sophie Knight on May 20, 2025 12:18 PM
Usability testing is the best way to find out if your site is effective – that is, will it work with real users and help you achieve your online goals. Watching real users interacting with a site or app (both in development and live) is the best way to understand the issues that interfere with a good user experience; it also forces those with responsibility for the site or app to ‘walk in the users’ shoes’ – often an unsettling experience!
Posted by Lucy Collins on Apr 30, 2025 12:26 PM
As a qualitative user researcher, I hear this question regularly. To many, especially those more familiar with quantitative methods or traditional market research, a sample of six users sounds laughably small. How could that possibly tell us anything meaningful?
The short answer is: it can. When used appropriately, small-sample qualitative research is not only valid, but incredibly powerful. Here’s why.
Posted by Alice Greenman on Feb 27, 2025 9:20 AM
In this episode of the Web Usability podcast, Lucy Collins speaks with Gill Richardson, Head of Customer Research at the Intellectual Property Office (IPO). They discuss the IPO's ambitious One IPO Transformation Program, which aims to modernise digital services and enhance user experience.
Posted by Sophie Knight on Nov 5, 2024 4:27 PM
Usability testing, in simple terms, is the process of testing how easy or difficult a digital service is to use with a representative group of users.
