Everyone has a website these days so developing one should be straightforward, right? Then why are so many websites so difficult or frustrating to use.
Most people come to most websites with a clear goal in mind. If people cannot quickly and easily achieve these goals, they will find somewhere else to go. If going elsewhere is not an option, they will likely get annoyed and your reputation will suffer.
The information architecture of your website is its underlying foundations. It is the structuring, organisation and labelling of website content to enable users, who arrive at the home page, to meet their goals and complete tasks as quickly and easily as possible.
User discovery research with potential jobseekers gave our luxury hotel client a clear picture of the journey new starters take and the information they need along the way.
Gaining input from users is an essential part of developing an effective digital service. There are lots of methods available to you to do this but how do you know which is the right one to use?