The website isn’t dead. But the way we arrive there is changing.
Posted by Kate Morris on Aug 21, 2026 12:27 PM

By Lucy Collins
Every so often, usually following the launch of another significant AI feature, I see another prediction about the death of the website.
The argument goes something like this: in the future, organisations will simply maintain repositories of information which AI platforms will scrape, interpret and serve back to us through conversational interfaces. We won't need to browse websites because AI will do the browsing for us.








