You’re invited to a closed-door roundtable for senior digital leaders working at the intersection of UX, technology, and transformation.
The rise of the AI Agent and what it means for your website
Agentic AI is no longer a futuristic concept. Intelligent agents – autonomous tools that can plan and complete complex tasks like booking trips or making purchases – are already crawling your site. But what happens when your primary user is no longer a human, but an AI acting on their behalf?
Join Web Usability for a private, virtual discussion exploring how AI is redefining user experience and what this shift means for transactional websites in travel, hospitality, and attractions.
This is not a webinar. It is an intimate, invite-only conversation designed to connect digital leaders navigating the next wave of change.
Who it’s for
Senior leaders in digital, product, UX, and customer experience across:
- Travel and transport
- Hospitality
- Visitor attractions and tourism
- Booking platforms and ticketing services
Why attend
You’ll explore:
- What agentic AI is and how it is already shaping web traffic and conversions
- The future of booking journeys when your user is a bot, not a person
- How to make your site readable, reliable, and optimised for AI agents without compromising the human experience
- What skills and strategies your team will need to thrive in the age of the Agentic Web
Inside the (virtual) room
Part 1: Fireside chat: In conversation with Joyann Boyce
We’ll kick off with an open and honest conversation between Web Usability Director, Lucy Collins and, Joyann Boyce, Founder of InClued.ai and a recognised voice at the intersection of AI, ethics, and inclusive design. Together, Lucy and Joyann will explore the practical and strategic implications of AI agents and what this could mean for the travel, leisure and hospitality sectors.
Part 2: Facilitated discussion
Then we’ll open the floor to you. Share perspectives, compare approaches, and ask the questions that no one else is answering. We’ll explore our own understanding of agentic AI, how we design for agents and humans and the implications of transactional online experiences.
Event details
- Duration: 1 hour
- Format: Invite-only virtual roundtable
- Date: 27th November at 12 noon
- Platform: Zoom (link will be provided upon confirmation)
What you’ll leave with
- A clearer understanding of how agentic AI is affecting your digital ecosystem
- Tangible ideas for optimising your site for both humans and machine
- Insight from peers in your sector tackling similar challenges
- An optional post-event summary of key themes (no attribution, Chatham House Rule)
Limited places available
This is a closed session designed for open conversation. We are only inviting 6 to 10 senior leaders to keep the discussion focused and valuable.
Request your invite by emailing Diana Prince on diana@webusability.co.uk.