Know what content’s working and what’s getting in the way.
A content audit shows what’s helping your users – and what’s holding them back. We combine data, research, and expert insight to help you make your website clearer, simpler, and more effective.
Why do a content audit?
Your content should help users achieve their goals. If it doesn’t, your site won’t deliver – no matter how good the design is.
A content audit helps you:
- Understand what content people actually use
- See how well it meets user needs
- Identify gaps, overlaps, and outdated content
- Get clear on what to fix and what to prioritise
It’s about making sure your content works for real people, not just search engines and AI bots.
How we do it
We tailor each audit to your organisation, typically in four key stages:
- Quantitative analysis: We create a full content inventory and use analytics to see who’s using what.
- User discovery: We use existing user research (or new if it doesn’t exist!) to understand their goals and what content supports them.
- Expert review: We assess your content for clarity, accuracy, usefulness, and alignment with user needs.
What you’ll get
A clear, evidence-based view of your content and what to do next:
- Scores for importance and quality
- Key issues and quick wins
- Annotated examples and practical recommendations
All wrapped in a report you can share with your team and act on straight away.
Want to make your content work harder for your users?
Book a discovery call – we’ll show you where to start and what to fix.