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Remote usability testing is a great way to test with hard to reach customers or during a global pandemic!

Remote usability testing: Why do it?

Usability testing is the best way to get detailed insights into the usability problems of a website or app, and how to fix them. Why? Because you can watch what users are actually doing on your site, rather than relying on what they say they are doing.

Traditionally, usability testing has been conducted in a research lab, however, remote usability testing is a great way to speak to hard to reach or international customers. It also allows us to continue delivering high-quality insights during a global pandemic!

Some of the key benefits of remote usability testing:

  • Research can be conducted internationally or with hard to reach users
  • Live streaming allows observation of research in real-time
  • Testing can be conducted on live websites, app or early stage prototypes and wireframes
  • Desktop, tablet or smartphone testing are all possible

How we do it

Remote usability testing is conducted using video calling and screen sharing software. Testing can be conducted on all devices and on a website or app at any stage of development. Live streams of the research are available to ensure you never miss a moment.

We adopt a real time think aloud ‘lite’ facilitation approach so not to interfere with the user journey. We observe behaviours to get insights into users ‘Fast’ thinking and this allows us to ask attitudinal questions to access ‘Slow’ thinking about relevant issues e.g. is the content useful.

In order to get the best, unbiased results out of the think aloud protocol, we adopt an open, non-directional form of questioning and let the users lead the session.

Finally, a key element of our approach is to involve influential members of your organisation in the observation of research in order to develop a shared understanding of the issues and develop solutions that ‘fit’ your organisation.

Read more about how we conduct remote usability testing

Each project follows the following rough structure:

  • Project preparation – We work with you to plan the research, so you get the right solution – not an ‘off the shelf’ one. We are very flexible in our approach to ensure you feel you are getting value for money.
  • Testers and Recruitment – we conduct all our recruitment in house. We believe this allows us to recruit more accurately to your specification, provide greater flexibility, and treat testers in a decent and ethical way. Our tester no-show rate is less than 1% (normal market research no-show rates are about 10%).
  • Remote usability testing – depending on the number of testers, we will conduct the sessions over the course of a day or two. We encourage you to observe some of the testing via a live stream link. A debrief between sessions ensure we shape the research to give you the insights you need.

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