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We develop user centred Information Architectures using card sorting and user testing.

Why do it?

A solid information architecture (IA) is the bedrock of a good website. IA focuses on the structuring, organisation and labelling of website content to enable users, who arrive at the home page, to achieve their goals and complete tasks as quickly and easily as possible. If your IA is flawed, no amount of design work or navigational sign posting will fix this fundamental issue.

IA research is ideally done at an early stage of website development, after the site strategy and user goals have been established but before any work on site design and layout. Existing sites with a poor IA can also benefit from this type of research.

How we do it

Typically, we undertake IA development in two phases:

  • Developing a prototype IA: we first ask you and your team to establish the user goals the site will support (this may require some user research). Using card-sorting, we will then work with you to understand how users ‘chunk’ tasks and the labels users give to these chunks. This will allow us to develop the prototype IA.
  • Testing the prototype IA: once developed, the prototype IA should be tested with users: we undertake both qualitative face-to-face research and remote testing

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